{"id":15921,"date":"2021-04-25T13:41:05","date_gmt":"2021-04-25T13:41:05","guid":{"rendered":"http:\/\/www.merxwire.org\/?page_id=15921"},"modified":"2025-06-09T01:01:16","modified_gmt":"2025-06-08T17:01:16","slug":"podcastbroadcast-en","status":"publish","type":"page","link":"https:\/\/www.merxwire.org\/en\/catpren\/podcastbroadcast-en\/","title":{"rendered":"Podcasts &amp; Webcasts"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row bg_image=&#8221;15935&#8243; bg_color=&#8221;#f9f9f9&#8243; top_padding=&#8221;290&#8243; bottom_padding=&#8221;200&#8243;][vc_column width=&#8221;1\/1&#8243;]<h1 class=\"headline font-special fontsize-xxxl fontweight-inherit lh-inherit align-center transform-uppercase \" style=\"margin: 0;\"><strong>Hear the voice of the brand<\/strong> through the podcast<\/h1>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h6>Quality podcast news worth listening to<\/h6>\n<p>Boost business exposure and drive traffic through podcasts. Over the past few years, the number of webcast, podcast listeners has been on the rise. In 2018, more than 12 million people listened to podcasts for the first time, and by 2020, more than 880,000 new podcast channels were added worldwide, and a whopping 100 million people in the U.S. listened to podcasts every month. That&#8217;s a significant increase that tells us about the type of content users are using today and where it&#8217;s going to be in the coming years.<\/p>\n<p>Many studies have shown that listening is more attentive than eye browsing, and once an influencer is invited to a podcast, other influencers will quickly follow the story. At the same time, once the number of influencers accumulates more, they are likely to share podcast episodes. Impactful content will reach a wide range of potential groups, bringing more opportunities for news content.[\/vc_column_text]<div class=\"divider divider8\" style='margin:60px 0 60px 0 !important;'><div class=\"divider-icon\"><i class=\"fa fa-play-circle-o\"><\/i><\/div><\/div><div class=\"video-embed  wpb_content_element\"><iframe title=\"Spotify Embed: Listen to the sound of Mars, Mars rover &quot;Perseverance&quot; released the audio today\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6XxO7WY2FFgvnHaDELDSkW?utm_source=oembed\"><\/iframe><\/div><div class=\"divider divider8\" style='margin:60px 0 60px 0 !important;'><div class=\"divider-icon\"><i class=\"fa fa-play-circle-o\"><\/i><\/div><\/div>[vc_column_text]High-quality podcasts will provide a steady stream of new content and search engine ranking advantages that help brands engage visitors to hear about the brand and its products. Podcasts are a great way to express your voice on a variety of topics, especially business, and when listeners are used to a particular channel, they will always be able to stay on the channel and finish the show when they have free time. If you want to express your expertise, news, or opinion in audio form, using a podcast is a recommended way to do so. <\/p>\n<p>MERXWIRE records our clients&#8217; content as podcasts for upload and promotion, and we consistently encourage and assist our clients in producing engaging content.[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#222222&#8243; text_color=&#8221;light&#8221; top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-screen-desktop boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Fast network jobs<\/h3><p>All the process is done online, and after receiving the completed document form from the customer, a professional editorial team writes a news story based on this detailed event information.<\/p><\/div><\/div><div class=\"spacer\" style=\"height: 10px;\"><\/div><div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-note boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Tailor-made planning content<\/h3><p>There&#8217;s nothing more valuable than a direct description of your brand and products, creating your own content, a tailored, high-quality podcast.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-speech boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Smooth communication<\/h3><p>By linking both parties through the Internet, computer and mobile apps, the press release writing process is communicated and delivered online, doubling the efficiency of news writing.<\/p><\/div><\/div><div class=\"spacer\" style=\"height: 10px;\"><\/div><div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-direction boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Search result optimization<\/h3><p>Every news story we write focuses on SEO, adding the best keywords to the title and description, and they will increase the chances of showing up in search results.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-bubble boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Broadcast in English<\/h3><p>International language broadcasting, closely combined with the listening habits of English users, converts text news into audio reports, so that your news stories can be listened to not only in words.<\/p><\/div><\/div><div class=\"spacer\" style=\"height: 10px;\"><\/div><div class=\"iconbox  wpb_content_element iconbox-style-2 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-like boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Social promotion is tightly integrated<\/h3><p>In addition to the text, the best images are carefully selected. When articles are published from social networking sites or advertised, these high-quality photos and captions attract more viewers. <\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;60&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/1&#8243;]<h2 class=\"headline font-special fontsize-l fontweight-700 lh-inherit align-center transform-uppercase \" style=\"margin: 0;\">Globally consistent media exposure<\/h2><div class=\"headline font-inherit fontsize-m fontweight-inherit lh-inherit align-center transform-inherit \" style=\"margin: 0; color: #999999;\">, low-cost coverage, and access to online radio channels, combined with audio-visual journalism is a powerful advantage. Broadcast news brings credibility to brands, and people who commute to work on the move or in the office are broadcast-loving audiences who tend to share content from trusted and well-known media sources. Reach more people through platforms like Apple Podcasts, Google Podcasts, Spotify Podcasts, and Soundcloud, which empowers the best businesses and best marketing teams to capture their audiences. <\/div>[\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;100&#8243; bg_position=&#8221;center center&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.merxwire.org\/wp-content\/uploads\/2021\/04\/imagesicon01.jpg\" alt=\"\" \/><\/div><h4>Apple Podcasts<\/h4><div class=\"member-role\">\u89f8\u53ca iOS \u807d\u773e\u7684\u6700\u4f73\u9078\u64c7<\/div><div class=\"member-content\"><p>For years, Apple has been leading podcasts, with iPhone and iPad users being the best listeners. Especially in recent years, with the rapid growth of multimedia users, the channels and users in Apple Podcasts have made an epoch-making leap forward.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.merxwire.org\/wp-content\/uploads\/2021\/04\/imagesicon02.jpg\" alt=\"\" \/><\/div><h4>Google Podcasts<\/h4><div class=\"member-role\">\u63d0\u5347\u65b0\u805e\u89f8\u53ca\u641c\u5c0b\u6548\u679c<\/div><div class=\"member-content\"><p>The allure of Google Podcasts comes from Google&#8217;s wide range of web products. In addition to recommending programs based on the content and listening patterns of listeners, the app uses AI. The titles and content of these programs also serve as a specific reference for search engine rankings.<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"member wpb_content_element\"><div class=\"member-img\"><img decoding=\"async\" src=\"https:\/\/www.merxwire.org\/wp-content\/uploads\/2021\/04\/imagesicon03.jpg\" alt=\"\" \/><\/div><h4>Spotify Podcasts<\/h4><div class=\"member-role\">\u5c55\u958b\u5ee3\u64ad\u65b0\u805e\u7684\u8986\u84cb\u7bc4\u570d<\/div><div class=\"member-content\"><p>Spotify is the world&#8217;s most popular music app, and given the company&#8217;s brand pedigree, a large number of users and usage data will be a significant benefit to podcasts, and a significant existing audience will make the engaging channel better and better.<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#1cbac8&#8243; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;160&#8243; bottom_padding=&#8221;160&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/1&#8243;]<h2 class=\"headline font-special fontsize-xl fontweight-700 lh-16 align-center transform-uppercase \" style=\"margin: 0 0 40px 0;\">Merxwire \u65b0\u805e\u7de8\u8f2f\u7fa4\u4f9d\u5faa\u5ba2\u6236\u65b0\u805e\u7b56\u7565\uff0c<br \/>\n\u88fd\u4f5c\u9ad8\u54c1\u8cea Podcast \u5167\u5bb9\u548c\u5ee3\u5927\u767c\u5e03\u7db2\u7d61\u3002<\/h2>[vc_column_text]<a href=\"https:\/\/merxwire.com\" target=\"_blank\" class=\"button color-6 large \" style=\"border-radius: 2px;\">Visit the press center<\/a> <a href=\"\/catprtw\/contact-tw\/\" target=\"_self\" class=\"button color-7 large \" style=\"border-radius: 2px;\">Contact us<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_image=&#8221;15935&#8243; bg_color=&#8221;#f9f9f9&#8243; top_padding=&#8221;290&#8243; bottom_padding=&#8221;200&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Quality podcast news worth listening to Boost business exposure and drive traffic through podcasts. Over the past few years, the number of webcast, podcast listeners has been on the rise. In 2018, more than 12 million people listened to podcasts for the first time, and by 2020, more than 880,000 new podcast channels were added worldwide, and a whopping 100 million people in the U.S. listened to podcasts every month. That&#8217;s a significant increase that tells us about the type of content users are using today and where it&#8217;s going to be in the coming years. Many studies have shown that listening is more attentive than eye browsing, and once an influencer is invited to a podcast, other influencers will quickly follow the story. At the same time, once the number of influencers accumulates more, they are likely to share podcast episodes. Impactful content will reach a wide range of potential groups, bringing more opportunities for news content.[\/vc_column_text][vc_column_text]High-quality podcasts will provide a steady stream of new content and search engine ranking advantages that help brands engage visitors to hear about the brand and its products. Podcasts are a great [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15647,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15921","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/15921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/comments?post=15921"}],"version-history":[{"count":10,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/15921\/revisions"}],"predecessor-version":[{"id":17885,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/15921\/revisions\/17885"}],"up":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/15647"}],"wp:attachment":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/media?parent=15921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}