{"id":17814,"date":"2025-06-09T00:52:45","date_gmt":"2025-06-08T16:52:45","guid":{"rendered":"https:\/\/www.merxwire.org\/frequently-asked-questions-and-answers\/multimedia-content-guidelines\/"},"modified":"2025-06-09T01:01:03","modified_gmt":"2025-06-08T17:01:03","slug":"multimedia-content-guidelines","status":"publish","type":"page","link":"https:\/\/www.merxwire.org\/en\/faqen\/multimedia-content-guidelines\/","title":{"rendered":"Multimedia Content Guidelines"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row bg_color=&#8221;#eaeaea&#8221; top_padding=&#8221;150&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;center top&#8221;][vc_column width=&#8221;1\/1&#8243;]<h1 class=\"headline font-inherit fontsize-xxxxl fontweight-300 lh-13 align-left transform-inherit \" style=\"margin: 0 0 40px 0; color: #1cbac8;\">Multimedia Content Guidelines<br \/>\n<\/h1><div class=\"headline font-inherit fontsize-l fontweight-400 lh-inherit align-left transform-inherit \" style=\"margin: 0 0 0 0;\">Multimedia usage guidelines embedded in the Multimedia Content Guide press release<\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;]<h1 class=\"headline font-special fontsize-l fontweight-700 lh-inherit align-center transform-uppercase \" style=\"margin: 0 0 20px 0;\">\u591a\u5a92\u9ad4\u5167\u5bb9\u6307\u5357<\/h1><div class=\"headline font-special fontsize-m fontweight-inherit lh-inherit align-left transform-inherit \" style=\"margin: 0; color: #999999;\">\u591a\u5a92\u9ad4\u6bd4\u6587\u5b57\u66f4\u80fd\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u4e00\u5f35\u597d\u7167\u7247\u3001\u4e00\u90e8\u597d\u5f71\u7247\u70ba\u65b0\u805e\u589e\u6dfb\u81e8\u5834\u611f\uff0c\u6307\u5357\u898f\u7bc4\u4e86\u65b0\u805e\u7a3f\u4e2d\u5716\u7247\u3001\u5f71\u7247\u8207\u97f3\u8a0a\u7684\u4f7f\u7528\u548c\u5d4c\u5165\u7684\u539f\u5247\u3002\u63d0\u4ea4\u591a\u5a92\u9ad4\u5167\u5bb9\u524d\uff0c\u8acb\u95b1\u8b80\u672c\u6307\u5357\u3002<\/p>\n<p>\u8acb\u56b4\u8085\u4e14\u8b39\u614e\u5730\u4e86\u89e3\u8457\u4f5c\u6b0a\u76f8\u95dc\u6cd5\u898f\uff0c\u82e5\u767c\u751f\u4efb\u4f55\u591a\u5a92\u9ad4\u6a94\u6848\u6b0a\u5229\u4e0a\u7684\u722d\u8b70\uff0c\u7686\u7531\u65b0\u805e\u7a3f\u63d0\u4f9b\u8005\u8ca0\u5168\u90e8\u8cac\u4efb\u3002<br \/>\n<\/div><div class=\"divider divider1\" style='margin:60px 0 60px 0 !important;'><\/div>[vc_column_text]This version of the Terms of Service will be effective on October 1, 2023. See here for details.<br \/>\nThe new version of the Terms of Service is available at https:\/\/www.merxwire.org\/faqtw\/multimedia-content-guide-tw\/[\/vc_column_text]<div class=\"divider divider1\" style='margin:60px 0 60px 0 !important;'><\/div>[vc_column_text]<\/p>\n<h3>Definition:<\/h3>\n<p>The meaning of the following nouns or verbs mentioned in this guide<\/p>\n<p><strong>Commissioner: Submits<\/strong> a press release to the Company&#8217;s news sources, individuals, agencies or agents.<\/p>\n<p><strong>Submission: The<\/strong> act by which a press release provider or agency provides a press release to the Company.<\/p>\n<p><strong>Distribution: The<\/strong> act of providing the content of a press release to the media in any form.<\/p>\n<p><strong>Publishing, publishing, publishing: The<\/strong> act of publishing or publishing a press release on a specific platform through a cooperative news network or media relationship.<\/p>\n<p>Multimedia content: refers to the content that contains: pictures, videos, audio, animations, etc. and other format files.[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6>Multimedia content specifications for news (releases).<\/h6>\n<p>In order to expedite the review of press releases and to comply with the general media adoption habits in a broad sense, the Company has established the following multimedia content format requirements and submission specifications, and the publisher is requested to confirm that the following specifications are met before submitting multimedia content.[\/vc_column_text]<div class=\"spacer\" style=\"height: 10px;\"><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u5408\u6cd5\u7684\u4f7f\u7528\u8a31\u53ef<\/div><div class=\"toggle-inner\"><p>\u65b0\u805e\u7a3f\u4f86\u6e90\u6a5f\u69cb\u6216\u4ee3\u7406\u6a5f\u69cb\u63d0\u4f9b\u7684\u591a\u5a92\u9ad4\u7d20\u6750\u5fc5\u9808\u662f\u5408\u6cd5\u53d6\u5f97\u3001\u7372\u5f97\u5408\u6cd5\u6388\u6b0a\u4e14\u5141\u8a31\u4efb\u4f55\u5a92\u9ad4\u81ea\u7531\u4e14\u7121\u511f\u4f7f\u7528\u3002\u5982\u679c\u60a8\u4f7f\u7528\u5546\u7528\u5716\u5eab\u3001AI\u751f\u6210\u6216\u7531\u4ed6\u4eba\u5275\u4f5c\u7684\u6a94\u6848\uff0c\u63d0\u4ea4\u524d\u5fc5\u9808\u7372\u5f97\u5408\u6cd5\u6388\u6b0a\u3002<\/p>\n<p>\u672c\u516c\u53f8\u6216\u5a92\u9ad4\u53ef\u80fd\u8981\u6c42\u59d4\u520a\u8005\u3001\u65b0\u805e\u7a3f\u4f86\u6e90\u6a5f\u69cb\u6216\u4ee3\u7406\u6a5f\u69cb\u63d0\u4f9b\u5df2\u7372\u5f97\u591a\u5a92\u9ad4\u7d20\u6750\u7248\u6b0a\u6388\u6b0a\u7684\u6587\u4ef6\u3002<\/p><\/div><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u53ef\u5d4c\u5165\u7684\u591a\u5a92\u9ad4\u6a94\u6848\u683c\u5f0f<\/div><div class=\"toggle-inner\"><p>\u5716\u7247\u6a94\uff1aJPG\u3001PNG \u683c\u5f0f\u3002<\/p>\n<p>\u5f71\u7247\u6a94\uff1a\u4e0a\u50b3\u65bc YouTube \u5b98\u65b9\u983b\u9053\u4e0a\u516c\u958b\u3001\u4e0d\u8a2d\u700f\u89bd\u9650\u5236\u4e14\u5408\u6cd5\u7684\u5f71\u7247\uff0c\u9700\u8a2d\u5b9a\u70ba\u300c\u5141\u8a31\u5d4c\u5165\u300d\u3002MP4 \u683c\u5f0f\u3001Vimeo\u3001Dailymotion\u3001Bilibili \u7b49\u5f71\u97f3\u5e73\u53f0\u5f71\u7247\u8acb\u8a62\u554f\u5ba2\u670d\u3002<\/p>\n<p>\u97f3\u8a0a\u6a94\uff1aSpotify\u3001Soundcloud \u5b98\u65b9\u983b\u9053\u4e0a\u5408\u6cd5\u4e14\u516c\u958b\u7684\u97f3\u6e90\u6a94\u3002MP3 \u683c\u5f0f\u6216\u5176\u5b83\u5f71\u97f3\u5e73\u53f0\u8acb\u8a62\u554f\u5ba2\u670d\u3002<\/p><\/div><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u89e3\u6790\u5ea6\u8207\u58d3\u7e2e\u7387<\/div><div class=\"toggle-inner\"><p>\u63d0\u4f9b\u9ad8\u89e3\u6790\u5ea6(\u5206\u8fa8\u7387)\u7167\u7247\uff0c\u89e3\u6790\u5ea6\u5efa\u8b70\u81f3\u5c11\u9054\u5230\u9577\u908a 1500px\u3001\u77ed\u908a1000px\u3002\u5f71\u7247\u89e3\u6790\u5ea6 720p \u4ee5\u4e0a\u3002MP3 \u548c\u97f3\u8a0a\u00a0 128kbit\/s \u4ee5\u4e0a\u3002<\/p>\n<p>\u82e5\u4f4e\u65bc\u4e0a\u8ff0\u898f\u683c\uff0c\u53ef\u80fd\u5f71\u97ff\u65b0\u805e\u7a3f\u767c\u5e03\u5f8c\u7684\u54c1\u8cea\uff0c\u90e8\u5206\u5a92\u9ad4\u53ef\u80fd\u4e0d\u63a1\u7528\u3002<\/p><\/div><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u63d0\u4ea4\u6a94\u6848\u7684\u65b9\u5f0f\u6216\u7ba1\u9053<\/div><div class=\"toggle-inner\"><p>\u5df2\u901a\u8a0a\u8edf\u9ad4\u50b3\u9001\uff0c\u6216\u5d4c\u5165Word\u3001PDF \u7b49\u6587\u4ef6\u7684\u5716\u7247\u6a94\u6848\u53ef\u80fd\u56e0\u70ba\u88ab\u58d3\u7e2e\u5c0e\u81f4\u6a94\u6848\u904e\u5c0f\u3001\u89e3\u6790\u7387\u4f4e\u4e0d\u5229\u65bc\u65b0\u805e\u4f7f\u7528\u3002\u7167\u7247\u8acb\u4ee5\u4e0b\u5217\u65b9\u5f0f\u63d0\u4f9b\uff1a<\/p>\n<ul>\n<li>\u5716\u9644\u52a0\u5728\u96fb\u5b50\u90f5\u4ef6\u3002<\/li>\n<li>\u5b58\u653e\u65bc\u96f2\u7aef\uff0c\u63d0\u4f9b\u4e0b\u8f09\u9023\u7d50\u3002<\/li>\n<li>\u5728\u672c\u516c\u53f8\u5c08\u7528\u7684\u63d0\u4ea4\u9801\u9762\u5bc4\u9001\u6216\u4e0a\u50b3\u3002<\/li>\n<\/ul>\n<\/p><\/div><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u6d6e\u6c34\u5370\u3001\u5546\u6a19\u8207\u65e5\u671f<\/div><div class=\"toggle-inner\"><p>\u82e5\u975e\u5fc5\u8981\uff0c\u8acb\u907f\u514d\u5728\u5716\u7247\u653e\u7f6e\u6d6e\u6c34\u5370\u3001\u904e\u65bc\u660e\u986f\u7684\u5546\u696d\u54c1\u724c\u6a19\u793a\u6216\u76f8\u6a5f\u65e5\u671f\uff0c\u9019\u4e9b\u53ef\u80fd\u964d\u4f4e\u5716\u7247\u88ab\u63a1\u7528\u7684\u6a5f\u6703\u3002<\/p>\n<p>\u5e0c\u671b\u7167\u7247\u4e2d\u5305\u542b\u516c\u53f8\u54c1\u724c\u6216\u7522\u54c1\uff0c\u60a8\u53ef\u4ee5\u5728\u8fa6\u516c\u5ba4\u3001\u516c\u53f8\u5efa\u7bc9\u6216\u6ac3\u6aaf\u7b49\u6709\u5546\u6a19\u6216\u6a19\u8a8c\u7684\u5730\u65b9\uff0c\u4f7f\u5546\u6a19\u81ea\u7136\u5165\u93e1\uff0c\u800c\u975e\u523b\u610f\u5728\u7167\u7247\u4e0a\u52a0\u4e0a\u5546\u6a19\u6d6e\u6c34\u5370\u3002<\/p>\n<p>\u4f46\u5728\u90e8\u5206\u72c0\u6cc1\u4e0b\uff0c\u53ef\u80fd\u56e0\u70ba\u7248\u6b0a\u56e0\u7d20\u53ef\u5728\u5716\u7247\u4e0a\u52a0\u4e0a\u6d6e\u6c34\u5370\u6216\u5546\u6a19\uff1b\u6b64\u5916\uff0c\u672c\u516c\u53f8\u7de8\u8f2f\u6216\u5a92\u9ad4\u8a18\u8005\u4ea6\u53ef\u80fd\u6709\u7279\u6b8a\u8003\u91cf\u800c\u4e0d\u5141\u8a31\u7167\u7247\u4e2d\u6709\u5546\u6a19\u6216\u53ef\u80fd\u7522\u751f\u5546\u696d\u5229\u76ca\u7684\u6a19\u8a8c\u51fa\u73fe\u3002<\/p><\/div><\/div><div class=\"spacer\" style=\"height: 10px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h6>Permitted or Prohibited Conduct and Content<\/h6>\n<p>The activities of the press release should be presented truthfully, and the photographs are intended to convey a realistic image, and it is not allowed to manipulate or alter the image in any way. The content should be honest and decent, and should not infringe or violate the law, imply or attack others, and should not contain content that may be offensive to readers.[\/vc_column_text]<div class=\"spacer\" style=\"height: 10px;\"><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u95dc\u65bc\u8b8a\u9020\u5167\u5bb9\u884c\u70ba<\/div><div class=\"toggle-inner\"><p>\u53ef\u4ee5\u5728\u5408\u7406\u7bc4\u570d\u5167\u8abf\u6574\u4eae\u5ea6\u3001\u660e\u6697\u6216\u5c0d\u6bd4\u3002\u4e0d\u53ef\u900f\u904e\u4efb\u4f55\u65b9\u5f0f\u4fee\u6539\u800c\u9020\u6210\u8b80\u8005\u8aa4\u89e3\u6216\u6539\u8b8a\u5c0d\u4e8b\u4ef6\u8a8d\u77e5\u7684\u884c\u70ba\u3002<\/p>\n<p>\u7bc4\u4f8b\uff1a<\/p>\n<p>(O) \u62cd\u651d\u6642\u66dd\u5149\u4e0d\u8db3\u5c0e\u81f4\u7167\u7247\u904e\u6697\uff0c\u8abf\u6574\u7167\u7247\u660e\u4eae\u5ea6\u4f7f\u5f97\u66f4\u6e05\u695a\u3002<\/p>\n<p>(O) \u7167\u7247\u592a\u5927\u5f35\uff0c\u88c1\u5207\u6389\u4e0d\u91cd\u8981\u7684\u90e8\u5206\u4ee5\u51f8\u986f\u4e3b\u984c\u3002<\/p>\n<p>(X)\u00a0\u00a0\u81ea\u884c\u653e\u5927\u3001\u7e2e\u5c0f\u4eba\u7269\u6216\u7269\u54c1\uff1b\u6539\u8b8a\u4f4d\u7f6e\uff1b\u52a0\u5165\u6216\u6e1b\u5c11\u7167\u7247\u7684\u5167\u5bb9\u3002<\/p>\n<p>(X) \u52a0\u5f37\u73fe\u5834\u7684\u7159\u9727\u6548\u679c\uff1b\u6539\u8b8a\u80cc\u666f\u7684\u666f\u8272\uff1b\u5e6b\u5929\u7a7a\u52a0\u5165\u661f\u661f\uff1b\u6539\u8b8a\u9ed1\u591c\u6216\u767d\u5929\u3002<\/p>\n<p>(X) \u70ba\u8fa6\u516c\u5ba4\u7167\u7247\u52a0\u5165\u4eba\u7269\uff1b\u9053\u8def\u4e0a\u52a0\u5165\u66f4\u591a\u6c7d\u8eca\u3002<\/p>\n<p>(X) \u6539\u8b8a\u5149\u7dda\u3001\u9670\u5f71\u6216\u5929\u6c23\u7279\u5fb5\uff0c\u5f71\u97ff\u6642\u9593\u3001\u65e5\u671f\u7684\u5224\u65b7\u3002<\/p>\n<p>(X) \u523b\u610f\u88c1\u5207\u610f\u5716\u5f71\u97ff\u8b80\u8005\u5c0d\u4e8b\u4ef6\u7684\u770b\u6cd5\u3002<\/p><\/div><\/div><div class=\"toggle\"><div class=\"toggle-title \"><i class='fa fa-plus-square'><\/i>\u4ee5\u4e0b\u5167\u5bb9\u7121\u6cd5\u7528\u65bc\u767c\u5e03<\/div><div class=\"toggle-inner\"><p>\n<ul>\n<li>\u7f3a\u4e4f\u53ef\u4fe1\u5ea6\u3001\u8b8a\u9020\u3001\u4f86\u6e90\u4e0d\u660e\u3002<\/li>\n<li>\u4ee4\u4eba\u53cd\u611f\u7684\u7d20\u6750\uff1a\u4e0d\u5f97\u4f7f\u7528\u4ee4\u4e00\u822c\u4eba\u53ef\u80fd\u611f\u5230\u4e0d\u9069\u7684\u6750\u6599\uff1b\u9f13\u52f5\u72af\u7f6a\u3001\u66b4\u529b\u3001\u5c4d\u9ad4\u3001\u88f8\u9732\u3001\u6027\u6697\u793a\u3001\u4fb5\u5165\u5f0f\u91ab\u7642\u2026\u7b49\u3002<\/li>\n<\/ul>\n<ul>\n<li>\u9055\u53cd\u91ab\u7642\u76f8\u95dc\u6cd5\u4ee4\u6216\u8a87\u5927\u5ee3\u544a\u3002\u4f8b\u5982\uff1a\u6e1b\u80a5\u524d\u5f8c\u3001\u4fdd\u5065\u98df\u54c1\u4f7f\u7528\u5c0d\u7167\u3001\u4fdd\u990a\u54c1\u4f7f\u7528\u524d\u5f8c\u7b49\u7167\u7247\u3002<\/li>\n<li>\u4fb5\u72af\u6216\u53ef\u80fd\u4fb5\u72af\u7248\u6b0a\u7684\u5167\u5bb9\uff1b\u70ba\u53d6\u5f97\u7248\u6b0a\u6240\u6709\u4eba\u6388\u6b0a\u7684\u7d20\u6750\u3002<\/li>\n<li>\u672a\u6a19\u793a\u5ee3\u544a\u3001\u8d0a\u52a9\u7b49\u5b57\u6a23\u7684\u65b0\u805e\uff0c\u5a92\u9ad4\u53ef\u80fd\u4e0d\u63a5\u53d7\u542b\u6709\u5ee3\u544a\u610f\u5716\u7684\u591a\u5a92\u9ad4\u5167\u5bb9\u548c\u7d20\u6750\u3002<\/li>\n<li>\u9055\u6cd5\u3001\u6709\u9055\u9053\u5fb7\u502b\u7406\u7684\u7d20\u6750\u3002<\/li>\n<li>\u672c\u516c\u53f8\u7de8\u8f2f\u6216\u5408\u4f5c\u5a92\u9ad4\u8a8d\u5b9a\u7121\u6cd5\u63a1\u7528\u7684\u7d20\u6750\u3002<\/li>\n<\/ul>\n<\/p><\/div><\/div><div class=\"spacer\" style=\"height: 10px;\"><\/div>[vc_column_text]<\/p>\n<h6>Exceptions not to the above specifications<\/h6>\n<p>The main purpose of the above guidelines and guidelines is to expedite the review of press releases and to conform to the general media adoption habits in general. However, there are always exceptions, assuming that the content you publish is not in the above specifications, or there are special reasons that need to relax the restrictions, please contact customer service for consultation:<\/p>\n<a href=\"\/catprtw\/contact-tw\/\" target=\"_self\" class=\"button color-9 small \" style=\"border-radius: 2px;\"><i class='fa fa-chevron-right'><\/i>Contact online customer service<\/a>[\/vc_column_text]<div class=\"spacer\" style=\"height: 10px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_color=&#8221;#eaeaea&#8221; top_padding=&#8221;150&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;center top&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]This version of the Terms of Service will be effective on October 1, 2023. See here for details. The new version of the Terms of Service is available at https:\/\/www.merxwire.org\/faqtw\/multimedia-content-guide-tw\/[\/vc_column_text][vc_column_text] Definition: The meaning of the following nouns or verbs mentioned in this guide Commissioner: Submits a press release to the Company&#8217;s news sources, individuals, agencies or agents. Submission: The act by which a press release provider or agency provides a press release to the Company. Distribution: The act of providing the content of a press release to the media in any form. Publishing, publishing, publishing: The act of publishing or publishing a press release on a specific platform through a cooperative news network or media relationship. Multimedia content: refers to the content that contains: pictures, videos, audio, animations, etc. and other format files.[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; bg_position=&#8221;left top&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Multimedia content specifications for news (releases). In order to expedite the review of press releases and to comply with the general media adoption habits in a broad sense, the Company has established the following multimedia content format requirements and submission specifications, and the publisher is requested to confirm that the following specifications are met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17795,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17814","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/17814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/comments?post=17814"}],"version-history":[{"count":6,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/17814\/revisions"}],"predecessor-version":[{"id":17858,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/17814\/revisions\/17858"}],"up":[{"embeddable":true,"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/pages\/17795"}],"wp:attachment":[{"href":"https:\/\/www.merxwire.org\/en\/wp-json\/wp\/v2\/media?parent=17814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}