Hear the voice of the brand through the podcast

Quality podcast news worth listening to

Boost business exposure and drive traffic through podcasts. Over the past few years, the number of webcast, podcast listeners has been on the rise. In 2018, more than 12 million people listened to podcasts for the first time, and by 2020, more than 880,000 new podcast channels were added worldwide, and a whopping 100 million people in the U.S. listened to podcasts every month. That’s a significant increase that tells us about the type of content users are using today and where it’s going to be in the coming years.

Many studies have shown that listening is more attentive than eye browsing, and once an influencer is invited to a podcast, other influencers will quickly follow the story. At the same time, once the number of influencers accumulates more, they are likely to share podcast episodes. Impactful content will reach a wide range of potential groups, bringing more opportunities for news content.

High-quality podcasts will provide a steady stream of new content and search engine ranking advantages that help brands engage visitors to hear about the brand and its products. Podcasts are a great way to express your voice on a variety of topics, especially business, and when listeners are used to a particular channel, they will always be able to stay on the channel and finish the show when they have free time. If you want to express your expertise, news, or opinion in audio form, using a podcast is a recommended way to do so.

MERXWIRE records our clients’ content as podcasts for upload and promotion, and we consistently encourage and assist our clients in producing engaging content.